Running a small business has never been a walk in the park, but in recent times, it’s felt more like navigating a tightrope in a windstorm. As the sole operator of Little Goody New Shoes, I’ve always worn many hats - designer, bookkeeper, social media manager, stall holder, and more. It’s a labour of love, and every part of it is personal.
But let’s be real: the world economy is shifting, and it’s unsettling. Costs are rising, consumer confidence is dipping, and uncertainty is creeping into every corner. For a small business like mine - one without a big team or corporate safety nets - these changes are not just statistics. They’re decisions about which markets I can attend, how much stock I can order, and how to keep prices fair without cutting corners.
I’ve built Little Goody New Shoes on the belief that quality, consistency and kindness matter. That’s why I’ve never relied on fake markdowns or inflated prices. I’d rather offer everyday good value than make a song and dance about sales. It’s also why I’m always upfront with my customers - because your trust means everything to me.
Behind the scenes, it’s just me. Well, me and Mr. Shoes (my lovely hubby), who helps me lug boxes, set up our stall, and chat to customers at markets and events. We’re a tiny team, doing our best in a big, unpredictable world.
Yes, the future feels uncertain - and to be honest, a little frightening. But I want you to know that Little Goody New Shoes isn’t going anywhere. I’ll continue to show up, to answer your messages, to carefully pack your orders and to bring my best to every market I can. Because you, my customers, are the reason this business exists. Your support - whether it’s a purchase, a kind word at the stall, or a like on social media - makes more of a difference than you probably realise.
I don’t have all the answers right now and I won’t pretend that I do. But I can promise you this: I will always be honest with you. I will keep showing up. And I will keep doing what I love, for as long as I possibly can.
Thank you for sticking with us - for choosing us, for supporting local and for believing in small businesses like mine. You are the heart and soul of Little Goody New Shoes.
With love,
Trish
Little Goody New Shoes
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